We handle premium brands of FMCG, most of which hold one of the top three positions in their respective market category. Our portfolio includes brands like Ariel, Tide, Pantene, Always, Pampers, Gillette, Heinz and Ghandour
improving the way of communication with the customers, with a developed routing system; we are monitoring and minimizing the lead time effectively. Dashboarding the data, with high response procedures and corrective actions to deliver the best services on time.
The company owns and operates a modern
distribution / logistics center, implementing state-of-the-art methods and technologies and committed to the highest standards.
Planning and forecasting tools are being utilized to ensure optimum stock levels and customer service in terms of availability and best quality in terms of freshness.Applying innovative wireless technology, DC is a transit station where products are handled according to suppliers’ specifications and demands, ensuring optimal quality for the consumer.
The Distribution Centre (DC) is strategically located for easy access to all parts of our coverage. It has different temperature controlled zones (dry- cold – chilled – frozen) and can manage pallet/case/piece/kilo handling operations.
Sales force structure is channel based, focusing on providing best service by type of customer. Trained for competence and equipped with the latest digital technology, each sales person aims at meeting customer needs on an individual basis. Selling principles like efficient product distribution, planograms, promotions, and category management are every day practices that support the leadership position of the brands.